So quite a few months ago, as I have always done, I purchased my favorite, the best since the dawn of time, ice cream:
Haagen Dazs, coffee ice cream.
I have been buying this for years.
This ice cream Brand, to be exact.
Sure, I could have probably bought a new car by now instead of lugging around my 18 yr old rusty clunker. But no.... I was ok with paying the chunk of change for this quality brand ice cream.
It has been there for me since professional school when I was counting every penny that went into my shopping cart at the grocery store, being ever so careful how I spent my OSAP because folks, I knew I had to pay it back (that's how it worked back then people, but I will not go into that topic right now). But even with my limited funds, I could find a way to fund this necessity. (By the way, stocking up on 3 tubs when they are on sale doesn't save you money when you just end up eating all those tubs in that week - there is NO WAY you can "stock up" on this to save it for later, it's just that good).
I was first introduced to this by my roommate Cecille. All I knew was that it was expensive, so I never tried it. We shared a kitchenette and she asked if I wanted some. WOW! Her mistake was saying to help myself if ever I wanted some. It was Vanilla Chocolate Almond flavour.
Since then I was hooked. Its been there through lifes ups and downs. Throughout the years, I've struggled with my relationship with Haagen Dazs especially when it uncannily related to me not fitting into my jeans or that slinky dress I wanted to wear when I was younger. I also felt it related to the Cystic acne I would ever so rarely get but when I got it, it was volcanic. I also felt it related to me huffing and puffing climbing up the stairs just to get to my office on the second floor of the centre.
But it still made happy! It was something I could count on when shopping my woes away after a break up or an argument or a stressful work day. It was one of those things as well when I would think hey life is awesome, but oh yea! Haagen Dazs makes it awesomer to celebrate! I would let everyone know and have everyone try it - just to see what I was talking about. Because if you went through life thinking ice cream was just ice cream, you wouldn't think that after trying this!
I've even tried to get myself off of this expensive treat - I would try many, many other "coffee ice creams" - from other brands to local shops .... it got to the point that I was so disappointed in the other "coffee ice cream" brands that I would just avoid that flavour in any other Brand. Nevermind - nothing comes even close to my Haagen Dazs coffee ice cream!
I can't quit you!
Well, a few months ago when I bought my usual amazing ice cream, it seemed off!
Hmmmm...
I can easily spoon a scoop out. Soft? was it left out?
It wasn't it's usual dense, bend my spoon, consistency.
In fact it was airy and fluffy soft.
Then the taste.... too sweet, that sugar tasting kind of cheap sweet, not the punch of coffee flavor that usually hits me.
It tasted like every other mediocre brand I tried before.
Whats going on?
Maybe a bad batch...
Well then, I have to get another tub of course, from another store, a week later right?
... Still the same.....
I did not want to give up. I tried another tub and then another of my fav flavours, vanilla chocolate almond.... same soft, fluffy and sugary.
I wasn't the only one who noticed this. My bf, who I got hooked on Caramel cone Explosion, noticed it too.
My ice cream world was imploding! What is happening here?!?!?
I quickly DMed them on Insta about this serious matter.
A few weeks later they responded. (well actually I had to put pressure on them by commenting in public on their latest post about the recipe and over all ice cream change).
They DMed me back:
"We are always looking to deliver the highest quality ice cream based on evolving consumer tastes, however ensuring that these changes will only further enhance your experience with our product is of utmost importance. After a recent change in our Coffee Ice Cream, many of you reached out to us to express your love for the old recipe. We are happy to let you know that we have decided to reintroduce the original recipe to honour your preference, Thank you. "
This was over a year ago....
It still has not changed.
I went into research mode trying to figure out when exactly and why this all changed for the worse.
I called General Mills. Then Nestle USA, then Nestle Canada.
All in denial of any ice cream recipe change. All in denial of the many online reviews of long time followers that have noticed this change. All in denial of the terrible and worsening reviews online for Haagen Dazs. It is a shame that yet again, another company has sacrificed high quality for a cheap quick bottom line - maybe for a while they will have the same earnings for cheaper costs. I do not see it lasting long. Why buy regular icecream for an expensive price. Then to be dishonest about it?? That's the worst of it. If you changed it for good. Let us know so we can move on.
It is a shame what they have managed to do to this quality creation by Reuben and Rose Mattus of Brooklyn heights, NY in 1961. Did you know Coffee was one of its few original flavours?
Nestle Canada has yet to contact me back by email or respond to my latest questions on their social media.
Its sad how integrity and quality is sacrificed for greed yet again. With all the large, important world events happening at the moment, although small in comparison, this removal of small shots of happiness, is definitely not needed in this world at all. . .
A lesson in the art of letting things go....
(but I'm calling them out on this scam!)